Having a website is just the start.
Search engine optimisation is one of the most challenging aspects of owning and running a website.
It could be the best engineered site in your sector but unless people are getting to see it, it's all been in vain.
E-commerce websites are particularly difficult when it comes to search engine optimisation because they don't tend to contain the kind of information search engine algorithms like and what information would appeal to them is often found in he bottom half of the page - not good for SEO.
Two key factors affect how well you rank in the eyes of the search engines.
1. Your website's content
2. The number and quality of links to your site from around the web
Nobody knows what percentage of each you should spend your time on but you can't do one and not the other.
Steps toward getting ahead in the search engine optimisation game.